This blog is about Social Media. But, before I delve into that topic I’d like to start by talking about something else — PERCEPTION and it’s incredible importance in our daily lives and our reality.

Perception overrules Facts every time. Facts represent the truth, but perception represents our actual reality. We remember facts because we process them through our senses (touch, taste, smell, sight and hearing). We filter them through these senses and, by doing so, actually interpret them from our past experiences — every time. And while we may want to believe that we are not being judgmental — that we are always being objective in our thinking and conversation — we are not. Our ‘objectivity’ is actually subjective in nature because we have created meaning out of what we have observed. This meaning is created when we link our present experiences to the previous — our past understandings, emotions and feelings.

Personal lens: The filter that we all use that interprets our environment. It shapes our perception of events through our own experiences, emotions and beliefs.

It is our personal lens that creates our unique reality — our perception of the world around us. It is why two people can ‘see’ the same thing yet come away with two completely different understandings of what they ‘saw’. For example, courts rely less on eye witnesses than they do on things like DNA evidence, because DNA doesn’t require a filter to exist.

People are shaped by their perceptions and are frankly not that reliable in their objectivity.