I’ve blogged about the importance of nostalgia before (The Neuroscience of Nostalgia: Why Familiar Stories Feel So Good) — how it can have a calming influence on our brain and help with self-regulation.
But can it also spur innovation?

We have all likely walked into a space and been hit with a smell that instantly transported us back to our childhood. Maybe it was fresh-cut grass, or the scent of crayons, or perhaps the smell of freshly baked cookies from grandma’s house.
Nostalgia is powerful because it connects us to something deeply human — our emotions.
And emotions are the secret ingredient for both successful leadership and innovation.
Why Emotions Matter
We live in a world obsessed with efficiency, data, and speed. But leadership isn’t just about metrics and efficiency — it’s about meaning — a deeper connection to what’s around you and its influence on you.
Emotional Intelligence (EI) is what allows us to create meaning. EI is the ability to understand and manage our own emotions while recognizing and influencing the emotions of others.
Think about the last time you felt truly heard by a leader. Chances are it wasn’t because they had the best spreadsheet or meeting agenda. It was because they connected with you on a human level.
That’s EI.
The Neuroscience Behind Nostalgia
Neuroscience tells us that revisiting positive memories activates reward pathways in our brain. It makes us feel safe, valued, and open to new ideas. In other words, nostalgia can be a powerful launchpad for innovation. When leaders tap into that emotional connection — through stories or shared experiences — they create trust. And trust is the necessary foundation for risk-taking and creativity.
How Leaders Can Harness EI

So, how do you lead with emotional intelligence in a way that is genuine and transparent?
- Tell Stories That Matter – Share moments that shaped you. Vulnerability builds connection. It’s OK to tell the stories of your mistakes — that your errors can lead to future success.
- Model Reflection – Share your learning journey with the people in your care. By modelling your journey of ‘ups and downs’ you model the uneven growth path that we all travel.
As a leader, the most important thing in your toolbox is understanding that your purpose is to support the people in your organization — it’s not decision making or getting to a set endpoint.
By leading with Emotional Intelligence, you provide the necessary trust to build relationships. Relationships build shared opportunities. Opportunities build growth. Organizational success is not achieved by having more rules and regulations. Success depends in large part on the people whom you lead — and to do that means connecting with them beyond the statistics.
When people feel emotionally safe, they take risks. They speak up. They challenge the status quo. That’s where innovation lives — not in fear of making a mistake, but in trust.
Emotional intelligence isn’t something soft that we should ignore — it’s critical and it’s strategic.
It makes THE difference in organizational success!




