I love that education is constantly searching for better. There is no ‘finish line’ or box-to-check to say that “We’ve made it.” It’s really the thing that makes K-12 education so exciting and motivating — we can always get better:
- Better ways to engage students.
- Better ways to support learning.
- Better ways to prepare young people for a future that seems to evolve more quickly every year.
In that pursuit, we often turn to research. We read books, attend conferences, listen to podcasts, and look for evidence that can help inform our next steps. That’s a good thing.

But, it’s also a concern.
Sometimes the challenge isn’t finding good ideas — sometimes the challenge is what happens after we find them.
Some intriguing research appears. Educators become excited. Professional learning sessions are developed. Schools begin implementing new approaches.
But, sometimes — somewhere along the way — the idea becomes simplified. The complexity fades. The critical nuance of why something works disappears.
Before long, what remains is often a version of the original idea that is far removed from what researchers, educators, or even the earliest adopters intended.
The Telephone Game: An activity where players pass a whispered message around a circle of people, usually resulting in a very different message at the end of the line.
Nobody sets out to create this outcome. In fact, it often happens because people care deeply about improvement. We want to help students — to get better. We want to act.
Yet meaningful change requires more than action. It requires understanding.
I’ve come to believe that one of the most important questions educational leaders can ask is not “What should we do?“, but instead ask questions such as:
- “Why does this work?”
- “How do I adapt the research to fit my circumstances?”
- “What do I need to understand before determining next steps?”
When we understand the WHY behind an initiative, we’re less likely to become attached to a particular strategy and more likely to remain focused on the outcome it was designed to achieve.
The best schools I’ve encountered aren’t the ones chasing every new idea. They’re the ones that remain curious, asking the thoughtful questions — the ones digging a little deeper to better understand something before leaping to implementation.
Perhaps that’s the lesson for all of us:
- Innovation matters
- Research matters
- But, understanding matters most.
Because when we lose sight of the WHY, even good ideas can end up as another initiative that goes sideways — just like a story in the Telephone Game.